What is Web Content Management?

And Why Should I Care?

A website content management system (CMS) helps you manage, create, and edit the content on your website without requiring knowledge of HTML or other technical skills.

Everything that appears on your web site is content. As search engines become more advanced, they are able to "crawl" the content on your website and rank it based on a number of (ever changing) factors. The amount and relevance of content on your site greatly influences how search engines rank your site. So it makes a lot of sense to include as much useful, relevant content on your site as you can.

A good web content management system makes it easy to:

add, edit, format, and delete pages on your site
insert images into pages on your site
upload audio and video files to your site where visitors can view, play, or download them
upload documents for access by site visitors
insert links to various locations within your site and to other websites
and more....